Cookie Policy
July 19th 2024
This Cookie Policy explains how BurnIt (“we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit our website at http://burnitapp.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, us) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance their browsing experience. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the notification banner on our Website. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below:
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
Cookie Name | Expiration | Purpose |
|---|---|---|
sid | Session | Used to analyze user interactions, preferences, and engagement metrics, as well as for debugging purposes. |
is-tracking-enabled | Persistent | Identifier indicating whether tracking is allowed |
SAVED_PAYMENT_METHOD | Persistent | Stores the user's saved payment method. |
USER_DATA | Persistent | Necessary user data, such as email, for form field display during payment. |
Performance and Analytics cookies:
These cookies gather information either in aggregate form to analyze the usage of our Website or evaluate the effectiveness of our marketing campaigns. Alternatively, they aid in customizing our Website for your preferences, thus enhancing their performance and functionality.
Cookie Name | Expiry | Purpose |
|---|---|---|
_ga | 2 years | To understand our Website usage, and help us optimize our Website by collecting and analyzing data about the behavior of visitors to our website (e.g. which website a person came from, which subpages were visited, or how often or for what duration a subpage was viewed). |
ga_cid | 24 hours | To understand our Website usage, and help us optimize our Website by collecting and analyzing data about the behavior of visitors to our website (e.g. which website a person came from, which subpages were visited, or how often or for what duration a subpage was viewed). |
segment-key | Persistent | This cookie enables the Website to analyze data related to user preferences, engagement metrics, and other relevant information to optimize targeting strategies. |
TRACKING_PARAMS | Session | This cookie enables the Website to analyze data related to user preferences, engagement metrics, and other relevant information to optimize targeting strategies. |
Advertising cookies:
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Cookie Name | Source | Expiry | Purpose |
|---|---|---|---|
_fbp | Facebook | 3 months | Deliver our advertising to those who visited our Website when they are on Facebook or a digital platform powered by Facebook Advertising. |
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at support@burnitapp.com.